What information does this site and Latitude* monitor?

When you browse the site, we do not collect personal information about you. The only way we will get any kind of personal information is if you give it to us.

The company requires that consumers supply personal information, including e-mail addresses, during the purchase process. The company also collects additional personal information from subscribers in an optional e-mail subscription form. On occasion we may also invite customers and site users to provide additional personal information via a market research questionnaire or e-mail, the results of which are monitored in aggregate form and this enables us to provide a better service to our customers.

The Web Site uses "cookies" which are small pieces of computer code which are stored on your computer's hard drive. These cookies are used to measure site usage and related information. If you are making a purchase we may also use cookies to keep track of the transaction from one page to the next. Cookies do not contain any personal information about you.

What does the company do with the information it gathers?

We may use the information we gather to measure the entry and exit points of visitors to the site and respective numbers of visitors to various pages and sections of the site and details of searches performed. We may also use this information to measure the usage of advertising banners and other click throughs from the Web Site. We may disclose information of this nature to selected third parties but only in an aggregated statistical format. Any personal information that may identify an individual visitor will not be passed on to any third party, except where necessary to process your transaction or enquiry. Please note that your personal information may be transferred outside of the UK and the European Economic Area in order to process and arrange for the products and services you have booked with us. When you submit your request to us you agree that we will use the personal information you have provided in this manner, and that we can provide it to our affiliates, agents and third parties, but only where necessary to enable your request to be processed.

Visitors purchasing products through the site who have opted in, will receive promotional mailings and e-mails from Latitude* and other companies within the group. Personal information may be passed to our affiliates agents and other third parties who may compile and distribute mailings and e-mails on our behalf. On occasion we may also collect personal information from you via a market research questionnaire or e-mail. Latitude* will provide a copy of any personal information held about you. If you wish to avail yourself of this service please write to The Marketing Department, Latitude*, PO Box 5, 12 Coningsby Road, Peterborough, PE3 8XP. We may make a charge of £10 for providing this information. Please use the same address if you wish to opt-out of receiving marketing communications.

Security Guarantee

At Latitude* we take security very seriously, and we have implemented a bank approved encryption system to protect your transactions with us. Any personal details entered including credit card payments will automatically be encrypted using VeriSign Secure Socket Layer (SSL). You will see a padlock symbol at the bottom of your screen to confirm this.

Consumer Protection

The air holidays and flights on this site are ATOL Protected, since we hold an Air Travel Organiser's Licence granted by the Civil Aviation Authority. In the unlikely event of our insolvency, the CAA will ensure that you are not stranded abroad and will arrange to refund any money you have paid to us for an advance booking. For further information, visit the ATOL website at www.atol.org.uk.